Who we are
This site is operated by Lost Friends Gang Inc., a Delaware corporation ("Lost Friends Gang," "LFG," "we," "us"). We make limited-drop gamewear and run The Memory Wall — a free, non-commercial space to honor gamertags and squads that drifted offline.
Questions about anything here? Email hello@lostfriendsgang.com.
Privacy — what we collect
We try to collect as little as possible. Here's the full list.
If you join the email list
We collect the email address you enter, plus the date you signed up. We use it for one thing: to let you know when a drop is coming or when something worth your time happens at LFG. That's it. You can unsubscribe at any time, and we'll remove you promptly.
If you post to the Memory Wall
When you submit a memory, we collect what you type into the form:
- the gamertag, game, and era;
- the memory itself;
- an optional Discord username so our moderators can help reconnect you — this is only ever seen by our team and is never shown on the wall; and
- an optional checkbox noting the post is in memory of someone who has passed.
Posting is free and requires no account. Please don't put phone numbers, home addresses, emails, or other private contact details in the memory text — reconnections are meant to go through Discord (see below). If you include private contact info anyway, we may edit or decline the post.
Technical basics
This is a plain static website hosted on Cloudflare Pages. We don't run our own analytics and we don't set advertising or tracking cookies. As with any website, our host and the services that deliver the page (for example, our font provider) may process limited technical information such as your IP address and browser type to serve the site securely. We don't use that to build a profile of you.
How your information is handled
We use a small number of trusted third-party services to actually run the site. Your information may pass through them only for the purposes above:
- Hosting: Cloudflare (serves the website).
- Email list: stored in a private spreadsheet we control; when we send a drop announcement we may load the list into an email-delivery provider at that time.
- Memory Wall submissions: stored in a private database we control (Cloudflare D1) so a human can read and approve each one before it ever appears on the wall.
- Fonts: Google Fonts (loads the typefaces).
Each provider handles data under its own privacy terms. We share information with them only to operate the site, to comply with the law, or to protect the safety of people and the community. We do not sell or rent your personal information.
Your choices
- Unsubscribe from emails at any time — every email includes an opt-out, or just email us.
- Access or delete your information: email hello@lostfriendsgang.com and we'll take care of it.
- Take down a memory: if you posted it, or it's about you or someone you're responsible for, just ask and we'll remove it.
Depending on where you live, you may have additional rights over your data (such as under the GDPR or California's privacy laws). We honor those requests — reach out and we'll help.
Children
This site isn't directed to children under 13, and we don't knowingly collect information from them. You must be at least 13 to join the email list or post to the Memory Wall. If you believe a child under 13 has sent us information, email us and we'll delete it.
The Memory Wall — community rules
The Wall exists to honor people and help squads find each other again. Keeping it kind is the whole point. By posting, you agree to a few simple things.
What's welcome
- Real gamertags, real squads, real memories.
- Posts about people you actually played with — friends, teammates, communities.
- Tributes to someone who has passed, posted with care.
What's not
- No impersonation, no celebrities, no public figures. Don't post about someone famous as a stunt, and don't pretend to be someone you're not.
- No harassment, threats, hate, or targeting a person.
- No private contact details (phone, address, email) in the memory text.
- No spam, ads, scams, or links to harmful content.
- Nothing illegal, and nothing that isn't yours to share.
Every post is reviewed
When you submit, the form runs a quick automatic check and your memory is marked "in review." Nothing appears on the public Wall until a human reads it and approves it. We may approve, edit lightly for safety, or decline a post at our discretion. We can also remove anything later. There's a one-tap Report on every card — use it, and we'll look.
Reconnecting safely
Reconnections happen only inside our moderated Discord server — never through a handle shown in public, and never by us handing your contact details to a stranger. In the server our team is present, there are rules, and conversations can be seen by moderators. We do not arrange or facilitate private contact between an adult and anyone under 18. Still, talk to people the way you'd talk to any stranger online: trust your gut, keep private details private, meet only in public if you ever meet at all, and don't send money. Lost Friends Gang isn't responsible for what happens in conversations or meetings between users — use good judgment, and report anything that feels off.
Your content
You keep ownership of what you post. By submitting a memory, you give Lost Friends Gang permission to display, store, and share it on the Wall and in related LFG channels (for example, sharing a touching reunion). You confirm you have the right to post it and that it follows these rules. Tell us to take it down and we will.
Using this website
The site and its content — including the Lost Friends Gang name, logo, the presence-dots mark, and other brand elements — belong to Lost Friends Gang Inc. and are protected by trademark and copyright. Please don't copy the branding or pass yourself off as us.
The site and the Memory Wall are provided "as is." We work to keep things running and safe, but we can't promise the site will always be available or error-free, and we're not liable for issues arising from use of the site, to the fullest extent the law allows.
We don't sell products on this site yet. When drops go live, the specific purchase, payment, shipping, and return terms for an order will be presented at checkout and will apply to that purchase.
Changes & contact
We may update this page as the site grows; when we do, we'll change the effective date at the top. For anything — a privacy request, a takedown, or just a question — email hello@lostfriendsgang.com.
These terms are governed by the laws of the State of Delaware, without regard to its conflict-of-laws rules.